100% of sales will be donated to COVID relief efforts in India.

Alt+yd is a curation of graduate projects that explore alternative design practices and futures of India. The projects were selected from the graduate show 2019 of the National Institute of Design (NID), Ahmedabad.

Print publications are a one way communication medium. The printed pages speak to the reader. Alt+yd experiments with two way communication by incorporating the readers’ reactions into the published content. In this way, the alt+yd zine is designed to be a prosumerist* take on print publication.
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Our prosumerist process started with first creating an Instagram account for the content to be shared publicly. Hashtags were used to link content to a custom-developed application that captures the Instagram posts, likes and comments, and lays it out on a print spread. Lastly, a print ready PDF was generated.

In this way, every edition of alt+yd will be slightly different from the last because of the changes that take place on the Instagram profile that feeds into the core content of the zine.

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